Hi folks,
You’ve constantly heard me discuss why I think CU’s are a better way to bank. But it’s always nice when a big, well-known publication gives us all some good press, like in today’s Wall Street Journal. I like it, but there’s one point that I would disagree with…
http://online.wsj.com/article/SB121978460014474069.html?mod=googlenews_wsj
I agree that credit unions do offer some of the best rates and service members can find. I always claim that credit unions are America’s best kept secret. More and more credit unions have community charters as the number of large companies decrease and we have more small companies.
Since credit unions are financial cooperatives owned by the members, it is important for members to do much of their banking business with the credit union. They more they do with the credit union the better the credit union is able to offer good deal for their members. However, when members begin to cherry pick only the best deals at the credit union they tend to hurt their own financial cooperative. Why should a member have a checking account at a bank for them to make money instead of at the credit union along with the high earning money market account or certificate? Why only have the low interest car loan at your credit union and the profitable checking account elsewhere?As a credit union professional for forty years, I want our members to have almost all of the business at the credit union. If they do that- then we are better able to offer the new products that consumers want today. Unlike the greedy bank, you refer to … we cannot raise capital by selling more shares of stock. We raise capital by setting aside a portion of the annual net income into our capital accounts. It is the capital we set aside that give us the funds to develop new products, open branches and meet the needs of our members.I liked the article and really believe that credit unions are very good for the consumers/members but I don’t want anyone to cherry pick us.
-Al