Create loyalty with a Thank you.

I have to say, that yes, we market ourselves but when I frequent businesses and restaurants, even when I travel – I look to see what others are doing, heck, it’s only natural. And it seems everywhere you go, advertising is screaming at you. Whether it’s a special rate, discount, new product, what have you.

On that note though…what rises above the dim? Seriously. If you stop and think about it, it is exceptional customer service. Frosted mug service, as I’d like to call it. At Hopewell Federal Credit Union, we do are very best to deliver this service everyday, and as they say, some days are better than others, we’re not perfect-who is? But we do try and put our best foot forward to go that extra mile for our members.

On that note, how far does Word of Mouth marketing go? I’ve been to numerous conferences and conventions and have pretty much heard and seen it all. But here’s something you might try-whether you work at a grocery store, financial institution, retail store, you name it, “Thank you, be sure and tell your friends about us.”

 Now you might be scratching your head, thinking why am I talking about this in a blog? Well, in a world where credit unions are the little guy in comparison to the large, financial institutions out there-and the virtual ones with absolutely no bricks and mortar-I’d like to think that this could take us a long way. That this one-on-one, in person, in a real building customer service still counts for something.

After all, isn’t that how business originally was done? With a firm handshake and a thank you, come again? I’m not saying that we should turn our noses up at social media-not at all-I’m a big supporter of it and I love doing my own banking on-line. But I’d still like to think that at the end of the day, if you’re happy with the services you’ve received at our institution, you’ll refer your friends to us.

Try it, at the business you work at, you might be surprised at the results. I’d love to hear back from you.


2 Responses

  1. In today’s unpredictable economy, what’s the best way to invest? Should I open up a cd, an IRA? And what about stocks? I’m nervous. What’s out there that can make the most sense for someone who wants to get the most for their money? My taxes are coming back soon and I want to make a good move to start saving for my kid’s future. Please help!

  2. What’s the best investment for you in today’s economy? That’s a good question and one not easily answered. There are many variables you need to consider. Bank or credit union investments are insured by an agency of the federal government and are safe and conservative investments. At Hopewell Federal your deposits are insured up to at least $350,000 by federal insurance ($100,000) and private insurance ($250,000). If you cannot accept the risk of losing all or a part of your investment, then you really need to look at a bank or credit union insured savings account.

    Just today the Fed lowered rates by .75% so savings rates are sure to follow. The stock market is also moving downward and if you pull our now you will lose. Expects advise to keep the money in the market and ride it out if you can. If you want to insure that you have the funds in the future, I would recommend a certificate of deposit for the tax refund. You may get a better rate for a short term certificate but I would recommend you go long. A 4 or 5 year term might not get you the best rate today, but I would say over the long term you will be ahead. For the past 9 months or more, I have recommended that members invest in longer term certificates . And if you are investing a sizable amount you might want to consider laddering your investments. Have some of the money mature at different times say 24, 36 and 48 months.

    As for saving for your kids future, consider an Educational IRA for them. The earnings on these accounts are tax exempt when withdrawn. Check with your financial institution for details.

    Starting to save with your tax return is a good plan but you should also plan to save every payday. Set aside an amount into a savings account and pay your self first. $20 a week can add up to just over a $1,000 per year. You don’t need big dollars to start a saving program.

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